Sabir M. Peele is a Philadelphian and a graduate of Central High School and Ursinus College. In 2010, Sabir was featured in Esquire Magazine’s September issue as one of the “5 Best Dressed Real Men in America.” Spurred on by his interest in men’s style and menswear, Sabir started the men’s style and fashion site, Men’s Style Pro, in November 2010 to showcase his personal style and give tips and advice to guys worldwide on how to improve their personal style. Men’s Style Pro has expanded to offer men’s style consultation services via Skype and in-person. Throughout the past two years, Sabir has done reviews and style concepts for companies like Johnston & Murphy, Bonobos, Onassis Clothing, UGG Australia and Neiman Marcus at the King of Prussia Mall via Men’s Style Pro. Along with Men’s Style Pro, Sabir has signed on to be the men’s style contributor to NBC Philadelphia’s online style weekly review, “That Girl, That Guy”, which he has been contributing to since the fall of 2011.
Why PBPRS chose Sabir to be a panelist of Men in PR:
Sabir is a men’s style expert that attracts online and traditional media with his impeccable expertise on style. Working with popular brands and establishing his own brand that developed into Men’s Style Pro, Sabir dishes the newest trends and lifestyle tips with style.
For more information on Sabir and Men’s Style Pro, visit his site here: Men’s Style Pro
To see Sabir and the other awesome panelists of our Men in PR event, register here: http://meninprandcommunications.eventbrite.com/
Editor in Chief of an international fashion and style blog, author and social media guru, Jared Michael Lowe will be one of the featured panelists at our Men in PR event themed “Man in the Mirror: The Role of Personal Image and Style in Media.”
Jared Michael Lowe is a fashion and lifestyle writer, social media strategist and the editor in chief of international fashion and style blog, www.lowefactor.com, recognized by the New York Post, Essence Magazine and Black Web 2.0. Aside from dishing on fashion and lifestyle trends, Jared has appeared on or worked for the following: Huffington Post, Centric TV (a subsidiary of BET), AOL and Uptown and Ebony Magazine. Previously, Lowe consulted on social media engagement strategies with retailers and other businesses. He currently resides in Philadelphia and is working on his first comedic e-novella, “Tales of A 20 Something Fashion Nothing,” out in Summer 2012.
For more information about Jared and the Lowe Factor, follow him on Twitter via @lowefactor
Why PBPRS chose Jared to join the Men in PR panel:
A nationally recognized fashion blogger, Jared has made his mark in the fashion world through journalism and PR. He has marketed his brand and gained national attention through by setting himself apart from the rest and creating an unparalleled presence in the fashion and lifestyle industry. An author, blogger, entrepreneur and social media strategist, Jared plays all of his roles in style.
See Jared and our four other panelists at our Men in PR event on May 22 at NBC 10! Show Studios in Philadelphia. To attend, register here: http://meninprandcommunications.eventbrite.com/
German Cuadrado, founder of Men in PR, transitioned into the rapidly changing world of public relations in 2010. Since then, Cuadrado served as a PR consultant at nonprofit organizations and entertainment firms such as South Jersey AIDS Alliance, United Way of Gloucester County, 5290 Media Group, LLC and FBH The Agency, producer of Philadelphia Fashion Week. In these capacities, Cuadrado authored and executed strategic public relations plans, managed media relations, and coordinated red carpet charitable events among other tasks.
Cuadrado prides himself in establishing professional and profitable relationships, as a result of his enthusiastic and strategic approach to work, leadership and innovative skills, which are key ingredients to his success.
Cuadrado is currently working towards establishing a solid presence for Men in PR and P5PR Management, LLC – a boutique public relations firm for entertainment and nonprofit brands.
Why PBPRS chose German as a Men in PR panelist:
As the founder of a Men in PR organization, having German join the panel was inevitable. As a young professional, German is taking the entertainment PR field by storm, and doing it with style. For more info on Men in PR, visit http://www.meninpr.org/
To see German at our Men in PR event, along with all of the other great panelists, register at http://meninprandcommunications.eventbrite.com/
PBPRS was proud to present the first Karin A. Phillips Excellence (K.A.P.E.) Award to a hard-working and deserving woman, Loraine Ballard Morrill. Currently the News Director and Community Affairs Director for Clear Channel Radio’s six Philadelphia stations: Power 99 FM, WDAS FM, Radio 104.5 FM., My 106.1, Rumba 1480 and Q102, Morrill has contributed to community news and Philadelphia media in awe-inspiring ways. While News and Public Affairs Director at Power 99 Fm. (WUSL-FM) Morrill created numerous award- winning Community Service Campaigns, in which a series of radio messages encouraging racial harmony won the Mayor’s Award for Excellence. Morrill has received countless local and national awards and has been recognized for making a difference in the community on numerous occasions.
The K.A.P.E. award, presented to Morrill Tuesday evening at the annual PBPRS Milestones event, is given to a community “she-ro” who ensures that individuals and organizations who make positive contributions to the city continue to have a voice and a presence in the media.
“Having Karin in our world was something special, she filled our world with something that is missing now, because she’s not here,” said Loraine as she accepted the award. “Hopefully, in some small way, I can help continue to do the work that she so much represented, that ability to try to do the good for the community that hopefully helped lift us up, empower us all and move us forward as a people.”
The late Karin A. Phillips was the community-affairs reporter for KYW Newsradio and served as the moderator for last year’s 2011 Milestones celebration. She was known for reporting uplifting stories about organizations and individuals who made positive contributions to the community.
Loraine Ballard Morrill is the model communications professional that embodies all aspects of the K.A.P.E award and the Philadelphia Black Public Relations Society applauds Morrill for her countless contributions to community news and Philadelphia media.
PBPRS is proud to honor Romona Riscoe Benson at our upcoming annual Milestone event. President and CEO of the African American Museum in Philadelphia, Benson heightens the volume for African American culture and history in Philadelphia. Signing on as the leader of museum with a $600,000 deficit, Benson increased the museum’s visitor attendance by 19,000 people in her first full year as president and CEO and, in turn, paid off the museum’s debt. Benson then created a capital fundraising campaign, raising $4.5 million dollars and revamping the exhibits. With her optimistic spirit and innovative thinking, Benson revitalized the museum, creating the go-to place in Philadelphia for African-American history and artifacts.
PBPRS applauds Benson for her 25+ years of experience in non-profit, arts management and public sector work. She has served on several boards, including The Greater Philadelphia Cultural Alliance, the Arts & Business Council, the Philadelphia Convention and Visitors Bureau, the National Park Service – President’s House Oversight Committee, The Mayor’s Commission on Arts, Culture and the Creative Economy, the Philadelphia International Airport Advisory Commission, the National Multiple Sclerosis Society – Greater Philadelphia, the Mayor’s Commission on African and Caribbean Immigrant Affairs and the Center City District.
Benson’s hard work, persistence and creativity has earned her plenty of awards and recognition from publications such as the Philadelphia Tribune and The Philadelphia Business Journal; organizations such as Delta Sigma Theta Sorority, the Minority Business Enterprise Council and Women Making a Difference; State Representative Cherelle Parker, WDAS-FM Radio, and the Arts & Business Council award for Business and Arts Partnership in 2010, to name a few. Nationally, she has been recognized by the National Coalition of Black Meeting Planners, and the Meeting Professionals International.
Thank you, Romona, for your hard work as an African-American woman in communications and the cultural arts. We look forward to honoring you at our event, Milestones: Celebrating African American Women in the Media, Tuesday, March 27 at PECO!
To register for Milestones, click here: http://www.eventbrite.com/event/2969765649/efblike
PBPRS will honor Councilwoman at Large and Majority Whip Blondell Reynolds Brown for her hard work in assuring that women and minorities have access to meaningful opportunities. As an educator, community activist, political leader and concerned parent, her focus and commitment to help others defined her work prior to her election to Philadelphia City Council. In addition, Councilwoman Reynolds Brown is now a leader in advancing energy conservation and environmental matters. She is infusing her policy and program initiatives to reflect this important legislative priority.
A sought-after speaker, Councilwoman Reynolds Brown often devotes her programmatic and legislative efforts toward improving the quality of life for our City’s most vulnerable citizens, children. The Celebration of Moxie Women, her signature program held in March, focuses on the potential of girls, the promise of the next generation of women leaders (ages 21-39 yrs. old), and the power of accomplished and professional businesswomen, especially working mothers. Councilwoman Reynolds Brown has been recognized for her accomplishments as a Philadelphia Business Journal Woman of Distinction; as a recipient of the PA Commission for Women Women’s History Month Award; and as one of 50 of Pennsylvania’s most influential women in the book, VOICES.
Councilwoman Reynolds Brown legislative accomplishments are monumental, ranging from Philadelphia sports teams contributing to a fund for children, to the “Groceries for Guns” initiative, to the “Green Building” bill, requiring city buildings to reach a high sustainability standard. Councilwoman Reynolds Brown authored the famously known legislation that requires chain restaurants to provide menu labeling with nutritional and calorie information. This legislation grew momentum nationwide in an effort to combat obesity and promote healthy eating choices.
PBPRS celebrates Councilwoman Reynolds Brown because has worked hard to provide a strong voice for women through policy and community activism. She empowers, encourages and motivates women through her effortless grace, talent and intellect. We applaud Councilwoman Blondell Reynolds Brown for her continuous contribution to women and young girls in Philadelphia!
To attend Milestones 2012, please register here: http://www.eventbrite.com/event/2969765649/efblike
Milestone honoree MoShay LaRen represents African American women in the media through her hard work in communications and constant contributions to the community. Host and producer of Radio One’s 100.3 WRNB midday show and founder of Love Yourself, MoShay has continuously accomplished milestones and created avenues for minority voices to be heard in a major way.
As a popular host and producer on the R&B station, MoShay introduces music while infusing lifestyle, entertainment, social and community segments. This dynamic broadcaster has also ventured into other media outlets by expanding her portfolio in television, hosting lifestyle and entertainment segments for the UPN and CW Networks. Along with MoShay’s many roles, she has also mastered special event hosting, taking the mic out of the studio and around town as mistress of ceremonies at a variety of concerts and special events.
In 2009, MoShay launched the Love Yourself campaign, dedicated to rescuing and healing victims of domestic violence. The campaign was designed to inspire and restore women of all ages with self-love. Love Yourself has earned MoShay a seat on the Board of the Pennsylvania Coalition Against Domestic Violence, and in 2010 she was presented with the Next Generation of Leadership Rising Star Award by Philadelphia Mayor Michael Nutter and Councilwoman Blondell Reynolds Brown. MoShay is affiliated with Women Against Abuse and Women in Transition, organizations that also take part in her mission to transform women’s lives. Her efforts to reach at-need communities nationwide has gained the attention and support of both politicians and celebrities, including Grammy-winning singers Chrisette Michele and Ledisi, Sheryl Lee Ralph, PA Senator Vincent Hughes, Holly Robinson Peete and Victoria Rowell, among others.
MoShay LaRen has taken the communications industry by storm, gaining thirteen-years of broadcast experience. Jumping into the competitive TV and radio industry and locally becoming one of Philadelphia’s most loved broadcast personalities, it seems that MoShay’s go-getter attitude and accomplishments have no end in sight. Philadelphia Black Public Relations Society is proud to honor this African American woman in the media, next Tuesday at our Milestones event!
Penn State Sex Abuse Scandal
Penn State came under harsh scrutiny and gained negative media attention nationwide when sex abuse allegations against now-former defensive coordinator Jerry Sandusky were revealed in grand jury reports. The university fired head football coach of 46 seasons, 84 year-old Joe Paterno, and university president Graham Spainer; and several people have stepped down from their positions in light of the allegations. Since the story has come to the media’s attention, Sandusky has been charged with over 50 counts of sexual acts on minor boys. The story was filled with “no comments” and loopholes for the public to create their own story.
Lesson here? Develop and execute a crisis PR plan fast. Create effective media outreach, keep all audiences informed and assure the publics that the brand will not be tarnished.
Arlene Ackerman Out as Superintendent
Philadelphia School District superintendent of three years, Arlene Ackerman was bought out of her contract for $905,000; with $405,000 of the buyout coming from unnamed donors. After battling over budgets, the School Reform Commission and Mayor Nutter worked to remove and replace Ackerman. The local news covered this story from every angle: questioning the ethics of private anonymous donors buying Ackerman out; the political involvement of her removal; and what her feedback was, including filling for unemployment late November.
What can PR professionals learn here? The importance of positioning and its impact on public opinion. Also, stay on top of the story and keep the public informed through official press releases, conferences and media outreach.
Flash Mob Attacks
Philadelphia has witnessed a series of flash mob attacks caused by youngsters around the city this year. Mayor Nutter called a citywide curfew to curtail the incidents and took to the neighborhoods, including a church, to express his disapproval and disgust for these youngsters randomly attacking people in the streets. Editorials and commentary targeting young African-American men as the main culprits flooded the city without any initial evidence that they were indeed the flash mobbers.
Lesson learned: Message control is key here. If there isn’t a clear sense of who your audience is, generalize your message to a broader audience. The main goal was protecting the image of the city by dealing with the matter of safety. As PR pros, we can’t always ensure that our clients will stay on message, but by developing key messages for speaking ops and press conferences, we can attempt to control the message.
Overall lesson? Prevention
Many of our top stories were PR woes that didn’t just develop overnight. It came from processes and problems that were ignored over a period of time. The role of the PR pro is to identify potential risks that could impact the values, brand and reputation of the individuals or clients we serve. The role of our clients is to listen. Remember, accountability means taking responsibility for failures and accomplishments. Therefore it’s important for organizational leaders to recognize and address breakdowns in processes (communication or otherwise), not just for the sake of doing good business, but to also avoid public embarrassment.
What’s to Come in 2012
Although 2011 highlights may have included natural disasters, civil uprising and crime (sheesh, thank goodness for the news about Beyoncé’s pregnancy), here are a few things we can look forward to in 2012!
By: Melissa Thompson and Shalimar Blakely